To develop a more objective process for making design changes that both designers and business people can agree with the end user's goal in mind.
The ReCITE user experience design model was originally created to help prioritize the conceptual direction of a Web property so both user experience and business people are on the same page with respect to meeting the goals of the end user.
ReCITE borrows from vocational language that if a Web site were performing an important professional task to help the end user what would be that number one task be based on 4 choices or a more informal question: where can the application cannot screw up? Then, it’s a matter of placing in order the remaining three vocational objectives in terms of weight and priority. The model helps with decisions regarding information architecture as the model can be repeated (or recursive) on a section by section basis. Most of all it deals with the dreaded “I like”method of decision making.
The ReCite Model begins with an interactive survey designed to cite real world comparisons to existing Web properties. This helps in prioritizing and weighting of user experience objectives or goals. It also identifies where clients and stakeholders differ in terms of the conceptual direction of the property. ReCITE is there to get agreement on what is the best experience for the end user to achieve their objectives since ultimately that’s where we can’t screw up.