Objective

SAMURAI is a different approach or framework to live moderated brainstorms. This approach allows participants to choose their inspirational location and environment while still being inspired by the ideas of others and facilitated by a professional moderator.

Overview

SAMURAI stands for Structured Sequestered Anonymous Moderated Multi-user Ubiquitous Real-time Asynchronous Ideation system. This buzzword soup is more than just an application. It’s a rationale for maximizing success in ideation.

SAMURAI is not a complete replacement for doing live in-person brainstorming sessions in a physical space. There are advantages to people working in groups feeding off each other’s energy and ideas. That energy can also be a distraction. And the distraction may not be just the people but the space itself may not draw the inspiration needed to come up with great ideas. In this case, a group can opt to do a live in-person brainstorm or choose an alternative - find a space that will bring out the best ideas in you while choosing the device that works best to serve that need. Participants can choose either in-person, sequestered or a mixture of both.

SAMURAI is not just a mobile application but a framework where many applications can be developed from it. The principles above are applicable to different situations or as one friend said, “This framework could work really well with big labour disputes.” Originally, it was conceived as an alternative way to track and develop ideas in the environment where great ideas are born. Whether that’s in the boardroom or in the bathtub in search of that “Eureka” moment.