Summary

In 2015, started producing 2D digital videos as a better and more breezy way of explaining numerous business concepts developed over the years. Up until this point, there was a reliance on slide presentations and copy-ladened websites. The first commercial video produced broke down a business tool called “Operational Mode” under the Hiremony banner. Transitioning away from developing websites required redeploying old skills and learning some new ones as itemized on the left.

Facebook Ads

The most prolific and successful use of the 2D digital video work was for Facebook ads promoting Comox Valley RV (CVRV). Download the PDF document which outlines four of the dozen videos made for CVRV’s social media marketing unit.

Microlearning

One of the fastest growing areas for 2D digital video platforms is in the area of microlearning. Organizations are trying to develop more cost effective and easily distributable ways to train and instruct employees and even customers. A few microlearning concept pitches were put together for OC Transpo and Health Canada. Traditional live action video is expensive. 2D video can be produced at a fraction of the time and cost.

New Ventures

Many videos have been created for entrepreneurial and social entrepreneurial activities. Most of the pieces created were put together as potential showcase pieces showing future clients how 2D video can be used to present business concepts.

Links

A. YouTube channel